DESIGN IS A STRATEGIC BUSINESS TOOL
We are experts in brand identity, logo design, naming, and packaging design.
- Brand Identity & Logo Design – creating value by design
- Naming – developing distinctive, ownable brand and product names
- Packaging – expressing brand meaning through graphic and structural design
- Consumer Research – discovering and understanding audiences, why they buy, and how they feel about the design
- Brand Application & Marketing Support – extending brands across a variety of touchpoints
A great brand identity drives and cultivates an emotional connection with customers.
This connection keeps customers coming back to your goods or service in a way that goes beyond mere transaction. We aim to grow or refresh brands in order to cultivate and stimulate that powerful connection.
Be different by standing out.
You have seconds to catch someone’s eye, and one of the best ways to do so is to embrace meaningful differentiation, standing apart from the competition. Whether on-shelf or online, a strong brand, logo, and package design will offer customers a compelling reason to buy yours, not theirs. We do in-depth audit and immersion work at the outset of every process to understand the nature of your competition before we begin any design work.
Our team at Point Horizon has more than 25 combined years of branding and packaging design experience. We are a small firm where the team you meet at kickoff is the team that sees your project through to the very end. We are focused both on the broader picture and the finest details.